Diana Simmons

Diana Simmons

Diana Simmons is director of new product commercialization for Clif Bar & Company. Guided by Clif Bar’s five bottom lines—Sustaining our Business, Brands, People, Community, and the Planet—she built the company’s new product development and launch process and leads the team that implements that process. Diana is known for her skills and experience in sustainability and brand management, as well as her willingness to venture deep into uncharted territory, developing and launching innovative products that expand the company’s consumer base and advance its commitment to sustainable manufacturing, ingredient, and packaging sourcing. She holds both a BS degree in human biology with a focus in environmental policy and a MBA from Stanford University. She was a 2011 Aspen Institute First Mover Fellow and has spoken at a host of leading business schools. (San Francisco, CA)