Jack Li

Jack Li

JACK LI is builder at Datassential, a leading food and beverage insights agency. During his tenure at Datassential, Jack has pioneered the use of menu data to predict flavor trends. Over the past decade, Jack has led over 500 food and beverage studies, including leading-edge research on the future of adult beverage. More recently, Jack led the development of SCORES™, which tracks millions of consumer ratings for every new item and limited time offer on chain menus. Today, Jack leads Datassential's skunkworks group to bring next-generation solutions to the F&B industry, with a focus on making great insights easy. (Chicago, IL)