June Jo Lee

June Jo Lee

June Jo Lee is Vice President, Strategic Insights for The Hartman Group. Ms. Lee is a food ethnographer for the food industry. Since 2005 she has been responsible for creating strategic frameworks from cultural analysis of everyday life. Her research in the U.S., Latin America, and Asia is focused on understanding the cultural apparatus of food, food culture trends, eating occasions, shopping trips, Health + Wellness, and Sustainability. Current and past clients include Starbucks, General Mills, Kraft, PepsiCo, ConAgra, Hershey’s, Nestlé, Campbell’s, Heinz, Safeway, Dairy Management Inc., National Council of Farmer’s Cooperative, Daymon, Bunge, DuPont, Johnson and Johnson, Seventh Generation, Burt's Bees, and Colgate. She has an M.A. in East Asian Studies from Harvard and an M.A. in Korean Studies from Yonsei University. She started her career in food as a produce team member at the original Whole Foods Market in Austin. (Bellevue, WA)