Shelley Balanko, PhD

Shelley Balanko

Shelley Balanko is senior vice president of business development at The Hartman Group. After years studying consumer behavior as an ethnographer and then directing The Hartman Group’s Analytic and Worldview teams, Shelley now leads The Hartman Group’s Business Development. The listening, questioning, and observation skills she applied to understanding consumers’ struggles and desires are now applied to understanding client business challenges and insight needs. As an experienced speaker, Shelley looks forward to opportunities where she can share leading-edge insight from the field, an understanding of the evolving consumer culture, and effectively communicate the implications to diverse audiences across the consumer packaged goods and retailing marketplace. An ideal resource for business leaders and marketers, Shelley has an informed understanding of social and cultural influences impacting the marketplace of today and tomorrow. She has served clients in healthcare, social services, education, technology, manufacturing, retail, and foodservice. Shelley graduated from the University of Windsor with a PhD in applied social psychology. She has an MA in applied social psychology from the University of Saskatchewan and a BA in psychology from the University of British Columbia. (Seattle, WA)