The Protein Flip and Protein Plays

CIA-Menus of Change Protein Flip

Protein Flip

Tue, May 10, 2016
After months of consultation among top researchers and scientists, and a review by food and foodservice executives, The Protein Flip is now available as a resource for foodservice operators of all kinds. This new material centers around the concept of “the flip”: by shifting red meat to a supporting role, and blending animal and plant proteins you can create more sustainable--and equally, if not more, delicious--menu options. After learning about the various implications of different protein choices described in this hybrid infographic/white paper, you can start "flipping" your menu to support public and environmental health.
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Protein Plays

Tue, May 10, 2016
This eight-page toolkit, a companion to The Protein Flip, includes 20 culinary techniques for shifting the value proposition around meat, leveraging flavor while reducing meat, and elevating plant protein. With graphics showing the relative greenhouse gas emission and water impacts of different sources of protein, the resource underscores the urgent public health and environmental reasons for a shift away from an emphasis on red meat and toward more plant-based foods, including plant proteins. It also debunks nearly a dozen common myths about animal-based protein, ranging from the arguments used to promote a meat-centered Paleo diet to concerns about insufficient consumption of dairy.
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