The Protein Flip is a 12-page hybrid
infographic/white paper that illustrates the
urgency from a human and planetary health standpoint for “flipping” the role of
protein on menus. The
guidance is based on a review of current research by members of the Menus of Change Scientific and Technical Advisory Committee
and translation into practical strategy thanks to input from dozens of
foodservice industry leaders, including chefs, R&D specialists, and business
and marketing executives. You can download the complete PDF here.
We encourage you to read, discuss, and share this document, along
with the related Protein Plays toolkit. Follow @CIAleadership on Twitter and spread
the word about these resources using #CIAMOC, #CIAProteinFlip, or #ProteinPlays.
Or follow CIA Industry Leadership on Facebook. You can also contact us with any
questions or comments at email@example.com.