Protein Flip

Tue, May 10, 2016   |    Download PDF of this article

CIA Menus of Change Protein Flip Infographic

The Protein Flip is a 12-page hybrid infographic/white paper that illustrates the urgency from a human and planetary health standpoint for “flipping” the role of protein on menus. The guidance is based on a review of current research by members of the Menus of Change Scientific and Technical Advisory Committee and translation into practical strategy thanks to input from dozens of foodservice industry leaders, including chefs, R&D specialists, and business and marketing executives. You can download the complete PDF here.

We encourage you to read, discuss, and share this document, along with the related Protein Plays toolkit. Follow @CIAleadership on Twitter and spread the word about these resources using #CIAMOC, #CIAProteinFlip, or #ProteinPlays. Or follow CIA Industry Leadership on Facebook. You can also contact us with any questions or comments at
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