Kim Bartley

Kim Bartley

Kim Bartley is senior advisor of culinary for White Castle.Formerly, she was the chief marketing officer for White Castle Systems Inc.Her current responsibilities include oversight and development of product innovation, business intelligence, and her favorite project of the year, leading the White Castle 100th Birthday celebration planning.Prior to the role of CMO, Kim was the vp of marketing and site development, where she used her brand and leadership skills to lead the changes consumers were demanding for kitchens, décor and building updates with engineering and construction restaurant planning teams. Kim was the franchisee representative for 20 years when White Castle co-branded with Church’s Chicken, and for 10 years she was also a member of Church’s Franchisee Advisory Board and chair of the its marketing committee. Prior to working at White Castle, Kim held various marketing and advertising agency responsibilities with a variety of restaurant brands such as McDonald’s, General Mills Restaurant Group (now Darden), Rax, and Mark Pi. Currently, Kim serves on The Ohio State University Food and Hospitality Advisory Board as previous chairman and is a lecturer at The Ohio State University. Kim is active with the Business Professionals Association, supporting the Ohio Department of Education’s efforts with high school students entering the business world. Kim holds an MBA from The Ohio State University and undergraduate degree from Marywood University. In addition, Kim loves to answer questions about White Castle on and off stage, is an avid reader, happy wife, and grandmother. (Columbus, OH)