Christopher Marshall

Founder, Sans Bar

Chris Marshall is an entrepreneur, consultant, and thought leader at the forefront of the non-alcoholic beverage movement. Based in Austin, Texas, he founded Sans Bar in 2017, widely recognized as the first dedicated non-alcoholic bar in North America. As a beverage curator, his work centers around innovative non-alcoholic cocktails that reflect the flavors of the South.

Marshall advises bars, restaurants, and entrepreneurs on building non-alcoholic beverage programs grounded in accessibility and inclusion. His work has been featured in Time Magazine, GQ, Men’s Health, and CNN. His mission is to expand how alcohol free drinks are integrated into the broader food and beverage landscape.